Monday, January 24, 2005

Boxing, Professional boxing

The man who made boxing into big business was George (“Tex”) Rickard, the sport's first great promoter. After staging the world's lightweight championship bout between Joe Gans and Oscar (“Battling”) Nelson to publicize the mining town of Goldfield, Nevada, in 1906, he realized the potential of prizefighting. Rickard made an art of boxing publicity, playing on the public's prejudices

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